Multiple retailers now often live within a few blocks of each other—and how many pairs of leggings does one neighbor really need? “They’ve flooded the market with so many consultants, nobody is making money, and everyone is so stressed out,” Sophie says. “Now it’s like, ‘Oh, there’s another consultant down the street.'”
LuLaRoe merchandise boxes are like Lycra slot machines. In the onboarding package, new recruits don’t get to choose the size or style of their items. For example, Sophie knew plus sizes would sell best for her, but her initial package contained five XXS dresses and several long-sleeved shirts that were a tough sell for a Texas retailer in June.
Stern was taught ways to unload her unwanted stock on unsuspecting buyers by her group’s leaders. “You have to be creative about how you sell it,” she says. Stern would bundle 10 pairs of leggings together—nine less desirable ones and one unicorn pattern—into “mystery sales,” where the first 10 women to comment “sold” would purchase a random pair, but only one would get the coveted leggings. She feels guilty about using this psychological gambling trick, but it worked.
Long but very interesting article explaining the how MLM works in LuLaRoe.